Post by account_disabled on Feb 12, 2024 0:53:46 GMT -5
Father of the marketing discipline In he published the theoretical foundations in the book Marketing How to attract customers with value based marketing It is one of the texts that are a reference to this day on this discipline For Kotler Marketing arises as a response to several aspects the problems generated by globalization new technologies and people s interest in expressing their creativity their values and their spirituality Among his most widespread references are his principles to follow Love your consumers and .
Respect your competitors Be sensitive to change prepare for transformation Protect your brand be clear about who you are Consumers are diverse target those who can benefit the most from you first Cambodia Telemarketing Data price Always be accessible and offer quality news Get your customers keep them and make them grow No matter what your business is it will always be a service business Always differentiate yourself in terms of quality cost and delivery time File relevant information and use your wisdom when making a decision Differences between marketing marketing and marketing The main difference between .
Marketing and its previous versions is that the latter focuses on the person and not on the products or consumers This is because today s consumers seek to make the planet and society better and want the products they consume to contribute to this Therefore there is no point in investing large amounts of money and effort in advertising the product if we are not committed to the world According to Kotler marketing focused on the product the development of its functions and its massification Marketing focuses on consumers knowing and satisfying customers by following market segmentation Finally marketing is the era .